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CASE STUDY #02
Glass Daddy NYC

How Glass Daddy NYC achieved ↑ 12,400%
in linkedin impressions.

Mikayla 'Mik' Volkov · CEO & Chief Glass Officer · Lower East Side, NY

↑ 12,400%
LinkedIn impressions
↓ 91%
Phones actually repaired
10x ROI
Investor meetings

"We pivoted from 'iPhone repair' to 'decentralized handheld experience optimization' and our LinkedIn followers 30x'd. The phones are still broken but the vibes are immaculate."

Mikayla 'Mik' Volkov

Mik Volkov inherited Glass Daddy from her uncle in 2022. Within six months, she had renamed it three times, raised $4.1M in a SAFE, and stopped accepting walk-in customers entirely. NotAPOS made it possible.

'I needed a platform that respected my brand vision,' Mik explained over a $19 oat-milk matcha. 'Square wanted me to, like, ring up customers. NotAPOS understood that I am building a movement.' Today, Glass Daddy operates as a 'Web3 repair experience' where customers mint a JPEG of their broken screen and receive a 'healing intention' in return.

The Karen-AI dashboard flagged Mik's first three customers as 'manager-request high-risk' and auto-routed them to a Calendly link for Q4 2031. Two of them have already paid the $499 'priority queue' fee. Mik has reinvested those funds into a 'founder-mode' espresso machine and a Wim Hof retreat.

Her shop's repair queue is currently 19 months long, which the NotAPOS Disruption Score™ classifies as 'demand-validated.' Mik has been profiled in The Verge, but only after she sent them a 2,000-word email explaining what 'decentralized glass' actually is. They didn't read it. They published anyway.

Glass Daddy's quarterly metrics: 0 phones repaired, 1 podcast launched, 4 cofounders fired, 1 manifesto NFT minted. Mik calls this 'the best quarter of her life.' Our customer success team agrees.

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